LifeAfter50 Magazine
“We had a great experience working with SPMG. Two words to sum it: Professional and timely.” – Ben Malkin, Publisher of LifeAfter50
EPMG: How long has LifeAfter50 been around?
Ben: LifeAfter50 has been around for over 25 years. Six years ago, it was called Senior Life.
EPMG: What is the circulation for LifeAfter50?
Ben: 500,000. LifeAfter50 is sent directly to the residents of Laguna Woods Village, the largest 55+ community in the West. We have drop off points at major retailers such as Gelson’s, CVS pharmacies, Vons, Pavillion, Fresh & Easy, and Sam’s Club in Los Angeles, Ventura, Orange, San Bernadino, Riverside and San Diego County.
EPMG: Can you describe the demographics and psychographics of your publication’s readership base?
Ben: LifeAfter50 caters to baby boomers and mature individuals who are into health and wellness, legal, financial, family, travel, housing and lifestyle.
EPMG: In the 25 years that your publication has been around, what are the major trend changes that happened in mature market industry?
Ben: Boomers today are now facing the multigenerational conversations. They are the caregiver of their parents, working professionals, and parents themselves and raising a family; all of which could happen at the same time. In short, boomers are everyone’s target market.
EPMG: What are the unique features of LifeAfter50 that you would like to tell advertisers?
Ben: LifeAfter50 is graphically appealing, printed on good quality paper and the layout design features a modern taste. We do not pick up syndicated news from any news agencies. The content for LifeAfter50 is generated 100 percent by our in-house editorial team to ensure that we touch on the relevance pertaining to the local communities we reach. LifeAfter50 won The National Mature Media Awards under the category of Financial Health and Wellness Entertainment.
EPMG: What is the future of the mature market industry?
Ben: The mature market will keep growing as people grow older and their needs require higher maintenance.
