ArchivesAuthor: SPMG

05Sep

The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Entries were received for the following divisions: Community Organizations, Financial Services, Government, Healthcare, Housing, Insurance, Media, and Miscellaneous and in these categories: Marketing & Communications, Web-based & Continue Reading

30Aug

Recently, Nielsen classified Baby Boomers as “The Most Valuable Generation,” but are actually unaddressed by marketers and advertisers. Baby boomers are between the ages of 48-66, and control about 70% of the U.S. disposable income which makes them a very lucrative target. Although this generation is slower to adopt new technology, they eventually buy in Continue Reading

29Aug

For the month of September, SPMG will be focusing on Healthy Aging. September is Prostate Cancer Awareness month and also World Alzheimer’s Month and it is important to remember how these diseases affect millions of Americans every year. Alzheimer’s disease affects about 5.4 million Americans today. Estimates show that by 2050 more than 13 million Continue Reading

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