ArchivesAuthor: SPMG

19Apr

May is Older Americans Month, a perfect opportunity to show our appreciation for the older adults in our community. Since 1963, communities across the nation have joined in the annual commemoration of Older Americans Month—a proud tradition that shows our nation’s commitment to celebrating the contributions and achievements of older Americans. The theme for Older Continue Reading

04Apr

SAN DIEGO, CA (April 1, 2012) — SPMG, the most trusted media partner in the industry focusing exclusively on the 55+ demographic, introduces The SPMG Digital Platform. Today’s announcement of SPMG’s new digital capabilities should come as welcome news to those who have been looking to grow their market-share, or break into one of the most Continue Reading

03Apr

By: Jim Gilmartin I’m often asked “What are the ‘best’ (most effective methods/strategies) to  target specific groups of Boomer and older customers? Here are some thoughts for  consideration. They by no means cover all ways to connect with these markets. In addition to including their images in ads, using a language that resonates with them, traditional Continue Reading

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