The latest from SPMG

by Amanda Lin There is a common misbelief that the mature market is not active on the internet. However, there has been a continual increase in the amount of seniors surfing the web since 2000. This presents advertisers with a new channel to market to seniors, giving them the abilities to utilize digital, social media >READ MORE

All successful brands know that there is more to marketing than self-promotion and convincing consumers to buy your product. The key to success for any brand is building and maintaining a mutually beneficial relationship with your consumers. Like any relationship, trust must first be established. Once consumers feel they have found a brand they can >READ MORE

For advertising brands, targeting the mature market is now more imperative than ever. According to the U.S. Census Bureau, the number of adults aged 65 to 74 is expected to increase by 51% to 32 million between 2010 and 2020. The number of people 75 and older is estimated to grow 20% to 22 million >READ MORE

SPMG is the most trusted media partner in the industry focusing exclusively on the 55+ age demographic. With 22 nationwide lifestyle publications, 22 digital properties and a national portal site, SPMG can deliver your message to nearly 6.5 million seniors in pure online and offline integration. SPMG’s National Footprint & Publication List: Albuquerque, NM – >READ MORE

SPMG, and the rest of Motivate, Inc., are proud to be an official partner for The Street of Dream’s 14th Annual Spoken Word Concert. The event takes place on Friday, July 13th in San Diego, California and all proceeds benefit Street of Dreams education programs. Street of Dreams is a college bridge program for kids >READ MORE

Recently, Pew Research Center did a study on older Americans and their Internet usage. They discovered that for the first time, over half of older Americans are online; a significant change of growth. They now have a new study on how Caregivers are online and using the Internet. Here is a summary of key findings: >READ MORE

For the month of September, SPMG will be focusing on Healthy Aging. September is Prostate Cancer Awareness month and also World Alzheimer’s Month and it is important to remember how these diseases affect millions of Americans every year. Alzheimer’s disease affects about 5.4 million Americans today. Estimates show that by 2050 more than 13 million >READ MORE

Recently, Nielsen classified Baby Boomers as “The Most Valuable Generation,” but are actually unaddressed by marketers and advertisers. Baby boomers are between the ages of 48-66, and control about 70% of the U.S. disposable income which makes them a very lucrative target. Although this generation is slower to adopt new technology, they eventually buy in >READ MORE

The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Entries were received for the following divisions: Community Organizations, Financial Services, Government, Healthcare, Housing, Insurance, Media, and Miscellaneous and in these categories: Marketing & Communications, Web-based & >READ MORE

October is National Breast Cancer Awareness Month. SPMG strives to create awareness for many diseases that affect the lives of Older Americans and their families in hopes we can find ways to treat and prevent them. Be sure to take a look at our national portal site, Spot55.com, which will be posting informative stories on >READ MORE

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