May is Older Americans Month, a perfect opportunity to show our appreciation for the older adults in our community. Since 1963, communities across the nation ha...>READ MORE
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Apr. 19, 2012
Older Americans Month 2012
May is Older Americans Month, a perfect opportunity to show our appreciation for the older adults in our community. Since 1963, communities across the nation have joined in the annual commemoration of Older Americans Month—a proud tradition that shows our nation’s commitment to celebrating the contributions and achievements of older Americans. The theme for Older >READ MORE
Apr. 04, 2012
The Digital Age of 55+ Targeted Media Has Arrived
SAN DIEGO, CA (April 1, 2012) — SPMG, the most trusted media partner in the industry focusing exclusively on the 55+ demographic, introduces The SPMG Digital Platform. Today’s announcement of SPMG’s new digital capabilities should come as welcome news to those who have been looking to grow their market-share, or break into one of the most >READ MORE
Apr. 03, 2012
Ways To Connect With Boomers And Older Customers
By: Jim Gilmartin I’m often asked “What are the ‘best’ (most effective methods/strategies) to target specific groups of Boomer and older customers? Here are some thoughts for consideration. They by no means cover all ways to connect with these markets. In addition to including their images in ads, using a language that resonates with them, traditional >READ MORE
Mar. 13, 2012
Our Aging Population [INFOGRAPHIC]
[Infographic by Assisted Living Facilities].>READ MORE
Mar. 22, 2012
Keeping Up with the Baby Boomers
Scarborough Study Reveals Insights into Baby Boomers’ Entertainment Spending NEW YORK (March 20, 2012) – A new study from local market consumer research firm Scarborough reveals that Baby Boomers*, making up 35% of the U.S. adult population (81M), are living up to their revolutionary legacy, showing the nation that their heyday is far from over >READ MORE
Mar. 27, 2012
The Baby Boomer Number Game
By: Dave Bernard (USNews.com) There are 75 million baby boomers who are on the verge of retirement. For the next twenty years, an average of 10,000 people each day will reach age 65, which has historically been the retirement phase of life. Between 2000 and 2010, the number of people age 65 to 84 in >READ MORE
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