ArchivesCategory: News


By: Jim Gilmartin I’m often asked “What are the ‘best’ (most effective methods/strategies) to  target specific groups of Boomer and older customers? Here are some thoughts for  consideration. They by no means cover all ways to connect with these markets. In addition to including their images in ads, using a language that resonates with them, traditional Continue Reading


By: Dave Bernard ( There are 75 million baby boomers who are on the verge of retirement. For the next twenty years, an average of 10,000 people each day will reach age 65, which has historically been the retirement phase of life. Between 2000 and 2010, the number of people age 65 to 84 in Continue Reading


Scarborough Study Reveals Insights into Baby Boomers’ Entertainment Spending NEW YORK (March 20, 2012) – A new study from local market consumer research firm Scarborough reveals that Baby Boomers*, making up 35% of the U.S. adult population (81M), are living up to their revolutionary legacy, showing the nation that their heyday is far from over Continue Reading

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