ArchivesPosts Tagged ‘55+’


Recently, Nielsen classified Baby Boomers as “The Most Valuable Generation,” but are actually unaddressed by marketers and advertisers. Baby boomers are between the ages of 48-66, and control about 70% of the U.S. disposable income which makes them a very lucrative target. Although this generation is slower to adopt new technology, they eventually buy in Continue Reading


For the month of September, SPMG will be focusing on Healthy Aging. September is Prostate Cancer Awareness month and also World Alzheimer’s Month and it is important to remember how these diseases affect millions of Americans every year. Alzheimer’s disease affects about 5.4 million Americans today. Estimates show that by 2050 more than 13 million Continue Reading


SAN DIEGO, CA (April 1, 2012) — SPMG, the most trusted media partner in the industry focusing exclusively on the 55+ demographic, introduces The SPMG Digital Platform. Today’s announcement of SPMG’s new digital capabilities should come as welcome news to those who have been looking to grow their market-share, or break into one of the most Continue Reading

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