ArchivesPosts Tagged ‘aging’

04Oct

October is National Breast Cancer Awareness Month. SPMG strives to create awareness for many diseases that affect the lives of Older Americans and their families in hopes we can find ways to treat and prevent them. Be sure to take a look at our national portal site, Spot55.com, which will be posting informative stories on Continue Reading

05Sep

The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Entries were received for the following divisions: Community Organizations, Financial Services, Government, Healthcare, Housing, Insurance, Media, and Miscellaneous and in these categories: Marketing & Communications, Web-based & Continue Reading

30Aug

Recently, Nielsen classified Baby Boomers as “The Most Valuable Generation,” but are actually unaddressed by marketers and advertisers. Baby boomers are between the ages of 48-66, and control about 70% of the U.S. disposable income which makes them a very lucrative target. Although this generation is slower to adopt new technology, they eventually buy in Continue Reading

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