Recently, Pew Research Center did a study on older Americans and their Internet usage. They discovered that for the first time, over half of older Americans are online; a significant change of growth. They now have a new study on how Caregivers are online and using the Internet. Here is a summary of key findings: Continue Reading
ArchivesPosts Tagged ‘social media’
03AprWays To Connect With Boomers And Older Customers
By: Jim Gilmartin I’m often asked “What are the ‘best’ (most effective methods/strategies) to target specific groups of Boomer and older customers? Here are some thoughts for consideration. They by no means cover all ways to connect with these markets. In addition to including their images in ads, using a language that resonates with them, traditional Continue Reading
