ArchivesPosts Tagged ‘technology’


by Amanda Lin There is a common misbelief that the mature market is not active on the internet. However, there has been a continual increase in the amount of seniors surfing the web since 2000. This presents advertisers with a new channel to market to seniors, giving them the abilities to utilize digital, social media Continue Reading


Recently, Nielsen classified Baby Boomers as “The Most Valuable Generation,” but are actually unaddressed by marketers and advertisers. Baby boomers are between the ages of 48-66, and control about 70% of the U.S. disposable income which makes them a very lucrative target. Although this generation is slower to adopt new technology, they eventually buy in Continue Reading


By: Jim Gilmartin I’m often asked “What are the ‘best’ (most effective methods/strategies) to  target specific groups of Boomer and older customers? Here are some thoughts for  consideration. They by no means cover all ways to connect with these markets. In addition to including their images in ads, using a language that resonates with them, traditional Continue Reading

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