Excerpt taken from the Healthy, Wealthy and Online (February 22,2011) by Nancy Shonka Pedberg

Baby Boomers hold 77% of the U.S. wealth and they spend 15 hours per week online, two hours more  than teenagers each week. Does that sound like an important market segment to you? If all you see about the mature market is grey, you are missing the green.

Baby Boomers ages 46-64 purchase:

  • 74% of prescription drugs
  • 51% of over-the-counter drugs
  • 42% of online travel
  • 80% of luxury travel (those over 50)
  • $157 billion worth of leisure travel annually
  • 3 out of 5 new car buyers are over 50
  • 8 out of 10 Boomers own their homes
  • 1 out of 4 Boomers have a vacation home

Marketers and media buyers out there, the U.S. Baby Boomers will inherit $14 – 20 trillion over the next 20 years. The numbers presented spells opportunities. Why wait? Call 800.727.3646 ext. 224 to let SPMG take your message directly to the heart and soul of 50+ market.