For advertising brands, targeting the mature market is now more imperative than ever. According to the U.S. Census Bureau, the number of adults aged 65 to 74 is expected to increase by 51% to 32 million between 2010 and 2020. The number of people 75 and older is estimated to grow 20% to 22 million in that time. These increasing numbers mean more buying power for the senior consumer. Advertisers should take these figures into consideration and see this as an opportunity to grow their brand through strategic ad placements that target the mature market. SPMG specializes in successfully reaching out to seniors through media outlets they know and trust to deliver your brand’s message.