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by Amanda Lin There is a common misbelief that the mature market is not active on the internet. However, there has been a continual increase in the amount of seniors surfing the web since 2000. This presents advertisers with a new channel to market to seniors, giving them the abilities to utilize digital, social media Continue Reading


All successful brands know that there is more to marketing than self-promotion and convincing consumers to buy your product. The key to success for any brand is building and maintaining a mutually beneficial relationship with your consumers. Like any relationship, trust must first be established. Once consumers feel they have found a brand they can Continue Reading


For advertising brands, targeting the mature market is now more imperative than ever. According to the U.S. Census Bureau, the number of adults aged 65 to 74 is expected to increase by 51% to 32 million between 2010 and 2020. The number of people 75 and older is estimated to grow 20% to 22 million Continue Reading

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