ArchivesPosts Tagged ‘marketing’


by Amanda Lin There is a common misbelief that the mature market is not active on the internet. However, there has been a continual increase in the amount of seniors surfing the web since 2000. This presents advertisers with a new channel to market to seniors, giving them the abilities to utilize digital, social media Continue Reading


All successful brands know that there is more to marketing than self-promotion and convincing consumers to buy your product. The key to success for any brand is building and maintaining a mutually beneficial relationship with your consumers. Like any relationship, trust must first be established. Once consumers feel they have found a brand they can Continue Reading


The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Entries were received for the following divisions: Community Organizations, Financial Services, Government, Healthcare, Housing, Insurance, Media, and Miscellaneous and in these categories: Marketing & Communications, Web-based & Continue Reading

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