ArchivesPosts Tagged ‘mature market’


For advertising brands, targeting the mature market is now more imperative than ever. According to the U.S. Census Bureau, the number of adults aged 65 to 74 is expected to increase by 51% to 32 million between 2010 and 2020. The number of people 75 and older is estimated to grow 20% to 22 million Continue Reading


October is National Breast Cancer Awareness Month. SPMG strives to create awareness for many diseases that affect the lives of Older Americans and their families in hopes we can find ways to treat and prevent them. Be sure to take a look at our national portal site,, which will be posting informative stories on Continue Reading


The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. Entries were received for the following divisions: Community Organizations, Financial Services, Government, Healthcare, Housing, Insurance, Media, and Miscellaneous and in these categories: Marketing & Communications, Web-based & Continue Reading

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